Kate Siddall BA (Hons)
Kate is the Research Director of KS Insights.
Kate has been a qualitative researcher for over 17 years, working for research agencies including; Platypus Research, Optimisa and RBA Research. She now runs KS Insight Ltd offering freelance consultancy services and has supported CooperGibson Research on wide variety of projects. She has worked with organisations such as; Wellcome Trust, Nottingham Trent University, AQR, NUS, Rugby League Foundation, Asda, Boots, Unilever, Arla and E4
Kate has a wealth of experience within the commercial and public sector including education and research within schools. Over the past five years she has built up expert knowledge and finely tuned skills for interviewing and understanding school/college staff and young people. Projects have also included the moderation of parents, stakeholders such as teachers, school leaders and other influencers via groups, depths and ethnographic methodologies.
She has covered a wide range of subject areas including; teacher recruitment and retention, exploration of experiences, understanding behaviour, communications including prospectuses, course content and research publications.
- Qualitative methodologies (groups, workshops, depths (individual, paired, triads), intercepts, accompanied visits and observations)
- Designing, setting up, recruiting, managing and moderation of online qualitative communities
- Concept testing, attitudinal studies.
- Decision making processes and customer journeys